iGaming
Building a regulated iGaming platform from the ground up
A proprietary iGaming platform developed from concept to certified, regulated operations over 3 years, supporting both B2B and B2C businesses with direct content integrations, payments and tools for managing the player lifecycle.
Context
The business started without legacy technology or an inherited codebase. Its ambition was to build an iGaming platform with PAM, core capabilities developed in-house and the flexibility to serve both operators and players.
The challenge
Platform architecture, product development, commercial priorities and regulatory requirements had to progress together. Content, payments and player-management tools needed to function within one operating environment.
Role and scope
Victoria Igbauboa, CEO and Co-Founder: strategic, commercial, product and operational leadership, coordinating technology, product, regulatory and commercial requirements from concept through live operations.
The approach
Core capabilities were developed in-house, including know-your-customer (KYC) tools, player segmentation, CMS, 9+ bonus mechanics, responsible gaming tools, loyalty, referral and affiliate functionality. This gave the business control over key product capabilities and its development roadmap.
The platform combined 20+ direct casino provider integrations with 3+ sportsbook integrations and 20+ payment methods. Implementation covered technical delivery, commercial coordination and the practical requirements of deposits, withdrawals and gameplay.
The platform linked acquisition, registration, KYC, payments and gameplay with bonuses, loyalty and retention. Product decisions considered how these capabilities would work together in day-to-day B2C operations and within a B2B platform offering.
Certification and regulatory requirements informed development throughout the 3-year programme. KYC and responsible gaming functionality formed part of the core platform, with product and operational decisions coordinated as the business moved towards live use.
The outcome
The result was a certified, regulated platform used in both B2B and B2C operations. Proprietary functionality and direct integrations supported major parts of the player lifecycle within a single environment. The business also received 3 nominations for iGaming Platform Provider of the Year.
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